The decreasing price of gas is making consumers second-guess themselves about the positives of trading in their guzzlers for electric vehicles. Or at least some sources report so; other media remain hopeful, viewing the crests and troughs in sales as a more natural fluctuation than one strongly correlated with gas prices.
While only a few years ago the activists of environment-friendly driving controlled the podium, and drivers everywhere leaned toward making the switch, a new obstacle is presenting itself for companies trying to entice potential clients with the alternative to regularly fueled cars. What’s more upsetting to companies that relied on the takeoff is the fading excitement over the green benefits that come with driving hybrids and electric vehicles. What originally seemed like a growing conscious effort to reduce wastefulness seems only to have been a preliminary and transitory appeal. Drivers simply care more about the money they save than they do about their contributions to resourcefulness. Electric cars come with higher prices that some conclude only looked attractive in the wake of rising gas prices and further speculation of the same, and as gas prices fall, less efficient cars make a return.
A few figures make it clear that the industry is not suffering devastating losses—suggesting little to no influence of gas prices on electric car sales. New models including Tesla and BMW cars are still bringing new faces to driving electric. Nissan, however, which saw record-high sales through 2014 and boasted the most bought plug-in that year faced a decrease of 20% in sales from January 2015. This was the most significant change for the year. Yet, Nissan is not the only company facing unforeseen complications. Many companies including Cadillac, Chevy, and Toyota have already lowered prices and may continue to do so with hopes of arousing interest in upcoming models.
Edmunds.com, which more realistically considers the flux of fuel prices offers a piece of advice useful for customers and companies alike facing questions of pricing: “the longer you intend to keep a vehicle, the less you should rely on the present price of fuel.”